With June well underway, many retail store owners are experiencing a lag in business. Without any major holidays around the corner to give retail sales a boost, many are finding it difficult to keep their products moving off the shelves.
If this is a problem for you, it’s time to get creative, and that doesn’t always mean slashing prices or creating some sort of “blowout, bargain basement special.”
Why? Because people actually love spending money. Every day, there are plenty of individuals who get in their car and head out for a “day of shopping.” However, if you want their first stop to be your store, keep these three secrets in mind when ramping up your summer sales.
Increasing Summer Sales Easily
- Shoppers Love to be Pampered – When shoppers enter a store, they often feel like just another customer. This is not what they want. They want to feel special, like they are the most important individuals you see all day. Whether they drive a fancy car, have a famous last name, or simply live down the block, make them feel as if they are one-of-a-kind by pampering them as soon as they walk through the door. Use an Ottawa catering service to provide them with party trays filled with delicious snacks and appetizers. Offer glasses of champagne or wine for them to enjoy as they browse your latest products and up-and-coming line for fall. Make them feel as if they are a celebrity each time they step through the door.
- Roll Out the Red Carpet – If you own and operate a retail business, chances are weekends are your bread and butter. After all, this is the time of the week when most shoppers are off work and eager to spend the money they worked so hard for all week. This is the perfect time to roll out the red carpet and turn your business into the ‘best kept secret’ in town. Offer customers coffee, bottled water, and trays of bagels and cream cheese from Kettleman’s Bagel Co. Engage with them and truly listen to what they want and what they are looking for. You’ll be surprised how a little “old fashioned customer service” will affect your bottom line.
- Sale by Invitation – Customers love to feel like they are on the inside, privy to special treatment that not everyone else can enjoy. Luckily, it’s easy to provide them with this feeling. Start creating a list of loyal customers, complete with each customer’s email address and mailing address. Then, send out invitations to a special sale being held at your store, but include only the customers on the list. Make sure they know why they are getting such fantastic discounts and prices, as well. Chances are, they’ll be sure to share their good fortune with their friends and family, increasing the number of individuals interested in becoming a loyal customer to your store.
You don’t need a holiday to increase sales in your retail store. You just need to cater to those who really matter: your customers. Treat them like they are special with the help of an Ottawa catering company like Kettelman’s Bagel Co. and see the difference in your bottom line.